Lucky Me! "KRAK KRAK PANCIT CANTON"

Lucky Me! Krak Krak Pancit Canton "KAKAIBA”

When a boy saw the “Krak Krak” in pancit canton, he wonders about what is “Krak Krak” all about. He taught about a truck, a frog wandering what it is all about. Then suddenly, the pancit canton produces the sound “krak krak”.  When the mother served the meal, it revealed that it was just a creative way of endorsing the new crispy topppings of pancit canton.

The TV ad of Lucky Me! KRAK KRAK Pancit Canton is really attractive enough to hook the audience and arouse their curiosity to watch the whole video. It is agood strategy to use humor in a commercial. 

Alaska "CISCO OLIVER ONE-ON-ONE"

ALASKA PRESENT’S ONE-ON-ONE FEATURING CISCO OLIVER

Cisco Oliver is a retired American Basketball Player. He appeared in the 1970s Philippine Television Commercial from the Milk brand Alaska in tandem with the young Michael Uytengsu. They played a one-on-one basketball game, and Uytengsu always shoot the ball compared to Oliver. Towards the end, they exchange fives and the young kid was drinking Alaska. Oliver asks "What's that man! and he responded "Alaska, man!" and "yeah" after Oliver asks him again if it tastes delicious.

The first part of the scene arouses interest, seeing a professional basketball [player doing a one-on-one game with a kid is unusuall. The testimonial appeal to people hooks their attention and curiosity, and ofcourse because of the prominent endorser Cisco Oliver who is known in playing basketball.

Aside from the testimonial technique, it also uses a logical appeal to people in a sense that when you drink Alaska you’ll be good in basketball and you’ll gain height.

Downy"MOTOR KIDS"

PROJECT: MOTOR KIDS

REF No: 12-0920

DURATION: 30s

DATE: 092012

PRODUCT: Downy

CLIENT: P&G

AGENCY: Compaigns & Grey

DIRECTOR: Mike Alcazaren

PRODUCER: Lizanne Padilla Alcazaren

PROD. HOUSE: Straight Shooters Media Inc.

ONLINE ARTIST: Bobby Jay Mendiola

COLORIST: Mussell Cruz

OFFLINE EDITOR: Ronaldo Banawa

VFX: Sonny Bio, Dave Del Rosario, Karl Piga

REMARK/S: Phil Version

Philippine TVC has different strategy in hooking their target audience. Filipinos ae known for being practical. We're always seeking for the best quality at a low price. This TV Ad by Downy, shows that even at a low price you will feel the freshness and fragrance all day. It uses a  Logical Appeal, for the consumer to choose this product that is worthy enough to satisfy their wants. Downy RubadaBango is also glittering in a sense that it is attractive enough that consumer will hook their curiosity. Just byt rubbing their clothes a new scent will burst.  

Juice Drink "CHOOGA"

PROJECT TITLE: Chooga Juice

DURATION: 30s

CLIENT: RRI

AGENCY: Team Ads

DIRECTOR: Cris Librojo

DATE: April 15, 2015       

During the year 60’s to 90’s, Philippine TV Commercials are straight to the point in delivering their message to their target audience, there are no “dramas”.  The TVC Chooga Juice is also a kind of a straight TV ad that was released last April 2015.

The advertisement attracts the audience attention by using a Propaganda technique which is Testimonial, a famous child celebrity Ryzza Mae Dizon endorses the product. It also uses a slogan “Pisilin Bago Punitin, Isubo Bago Pigain”, which is somehow remarkable to the product’s identity.

Most TVC endorsed by a child celebrity contains a drama but this one (Chooga Juice) goes directly to deliver its message. The talent, music, sound effects and message itself are the elements itself that makes the ad effective.

PSA "INAKUP! AREKUP!"

PROJECT: FP-INAKUP AREKUP 45s

REF No: 14-0331-1

DURATION: 45s

DATE: 03 31 14

PRODUCT: Modern Family Planning Methods

CLIENT: DOH/USAID

AGENCY: Campaigns and Grey

DIRECTOR: Borgy Torre

PRODUCER: Barbie Leyba

PROD. HOUSE: Revolver

ONLINE ARTIST: King Santos

COLORIST: Musse Cruz

OFFLINE DIRECTOR: Jay Halili

Here’s the commercial that despite of the childish jingle has a factor of “kirot sa puso”. It is a public service announcement that tells about a true story of a 12 year-old girl who shared a sad story about her life and her family.

Because of the growing number of her family, her parents support is not enough to feed them and provide their necessities, showing what’s really happening nowadays with most of Filipinos.  She was forced to drop out of school to help feed her family of twelve, while blaming her parents “Sabi nyo, kami’y mahal nyo, arekup bakit di kayo nagplano?” as she sing the song.

The commercial basically talks about the disparity of pro-life and family planning. Some critics says that thousands of people keep on making blogs and reviews about this commercial and gaining a number of share and likes on YouTube.

The concept of the TV/public service announcement really shows the situation of Filipinos who are suffering because of the uncontrollable number of members in their family. The jingle is full of emotion as the little girl sing it with tears and sadness even questioning her parents why is this happening to her. It is really an effective commercial to remind Filipinos that they have to plan for the safety and benefit of their family. The jingle is also catchy, even children memorize the lyrics as they continuously view it on TV or internet. It became viral and got comments and numerous critics, showing that the TV ad really an effective reminder to Filipinos. 

Camella Homes "SIKIP"

Image source: Yahoo

PROJECT: Sikip

DATE: 03 04 09

DURATION: 30s

PRODUCT: Camella Homes

CLIENT: Vista Land and Landscape, Inc.

AGENCY: Leo Burnett Manila

DIRECTOR: Erik Matti

PRODUCER: Sonny Cruz

PROD. HOUSE: Revolver Studios

ONLINE EDITOR: Dolps Fernando

COLORIST: Michele Carlos

ARTIST: Albert Isip

One of the most viral TV ad commercial that will never cease an individual’s attention upon hearing just the first line of its jingle “Bulilit…bulilit”.

Here’s the lyrics of the commercial.

            Bulilit bulilit

            Sanay sa masikip

            Kung kumilos kumilos

            Kay liit liit

            Bulilit

            Kung kumilos

            Kay liit liit.

Seeing the first part of the video will make you curious, the little girl is acting as if she is a small space, the member of the family member becomes curious why she’s moving teeny-weeny around the house. Not until she realized that their family is now living in Camella, where space is even and there’s no need for her to minimize her actions anymore.

The jingle of the advertisement will surely hook the attention of the audience plus factor is the cute little girl in the video. It can be one of the most likeable commercial in the Philippine TV that would even make your eyes glued on the screen every time it is aired.

Overall the advertisement is entertaining, catches the attention and it is very popular especially among kids. If I will be planning to look for a house in a subdivision, just by seeing the TV ad, maybe I will consider Camella as one of my choice.

Diatabs "ELEVATOR"

Project: Elevator

Length: 15 seconds

Version: P6.50

Client: Unilab

Product: Diatabs

Director: Paul Basinilio

Producer: Pablo Suarez

Agency: Jimenez Basic

Production House: Straight Shooters

Date: March 30, 2007

One of the funniest TV Commercial in the Philippines is the 2007 advertisement titled Elevator, a 15 second commercial of Diatabs. It is a video of a man on the elevator who who’s suffering from LBM and stomachache.

In just 15 seconds the commercial’s message  was easily understood by the audience, it simply promoting “diatabs” as a  relief from LBM. It is funny and at the same time entertaining, it catches the attention of the consumer. Pobably you would even laugh after you watch its commercial and be convinced that taking diatabs is an effective solution to LBM. 

McDonalds "DOWNTOWN"

Title: Mcdo Philippine TVC 2013 Lola and her Apo sing "Downtown"

Product: Mcdonald's Happy Meal Box

Length: 45 seconds

Uploaded: September 26, 2013

Company: McDonald

Producer: Leo Burnett

Director: Joey Limnoc

Talents: Maria Zobel (Lola), jana Casandra (Apo)

McDonald’s TV commercials never failed to tap the emotion of their audiences. One of the most favorite is a nostalgic TV advertisement of a grandmother and her little granddaughter’s bonding over being kikay, dabbing each other by putting same make up on while singing Petula Clak’s song, “Downtown” before going to Mcdo for a Happy Meal date.

The commercial touches mainly the emotion by showing the bonding of the lola and the apo however it highlights the relaunch of the McDonald’s Happy meal. It may be a simple advertisement which the product is not obviously advertised but being highlighted by means of hitting the sentiments of the audience.

The song “Downtown” becomes a hit, and some of the audience specially the young ones can’t help it but to sing the song while the commercial is being aired on TV.