PROJECT TITLE: Chooga Juice
DURATION: 30s
CLIENT: RRI
AGENCY: Team Ads
DIRECTOR: Cris Librojo
DATE: April 15, 2015
During the year 60’s to 90’s, Philippine TV Commercials are straight
to the point in delivering their message to their target audience, there are no
“dramas”. The TVC Chooga Juice is also a kind of a straight TV ad that was released
last April 2015.
The advertisement attracts the audience attention by using a
Propaganda technique which is Testimonial, a famous child celebrity Ryzza Mae
Dizon endorses the product. It also uses a slogan “Pisilin Bago Punitin, Isubo
Bago Pigain”, which is somehow remarkable to the product’s identity.
Most TVC endorsed by a child celebrity contains a drama but
this one (Chooga Juice) goes directly
to deliver its message. The talent, music, sound effects and message itself are
the elements itself that makes the ad effective.
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