PROJECT: MOTOR KIDS
REF No: 12-0920
DURATION: 30s
DATE:
092012
PRODUCT: Downy
CLIENT: P&G
AGENCY: Compaigns & Grey
DIRECTOR: Mike Alcazaren
PRODUCER: Lizanne Padilla Alcazaren
PROD. HOUSE: Straight Shooters Media Inc.
ONLINE ARTIST: Bobby Jay Mendiola
COLORIST: Mussell Cruz
OFFLINE EDITOR: Ronaldo Banawa
VFX:
Sonny Bio, Dave Del Rosario, Karl Piga
REMARK/S: Phil Version
Philippine TVC has different strategy in hooking their target audience. Filipinos ae known for being practical. We're always seeking for the best quality at a low price. This TV Ad by Downy, shows that even at a low price you will feel the freshness and fragrance all day. It uses a Logical Appeal, for the consumer to choose this product that is worthy enough to satisfy their wants. Downy RubadaBango is also glittering in a sense that it is attractive enough that consumer will hook their curiosity. Just byt rubbing their clothes a new scent will burst.
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