ALASKA PRESENT’S ONE-ON-ONE FEATURING
CISCO OLIVER
Cisco Oliver is a retired
American Basketball Player. He appeared in the 1970s Philippine Television
Commercial from the Milk brand Alaska in tandem with the young Michael
Uytengsu. They played a one-on-one basketball game, and Uytengsu always shoot
the ball compared to Oliver. Towards the end,
they exchange fives and the young kid was drinking Alaska. Oliver asks
"What's that man! and he responded "Alaska, man!" and
"yeah" after Oliver asks him again if it tastes delicious.
The
first part of the scene arouses interest, seeing a professional basketball
[player doing a one-on-one game with a kid is unusuall. The testimonial appeal
to people hooks their attention and curiosity, and ofcourse because of the
prominent endorser Cisco Oliver who is known in playing basketball.
Aside
from the testimonial technique, it also uses a logical appeal to people in a
sense that when you drink Alaska you’ll be good in basketball and you’ll gain
height.
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