PROJECT:
FP-INAKUP AREKUP 45s
REF
No:
14-0331-1
DURATION: 45s
DATE: 03
31 14
PRODUCT:
Modern Family Planning Methods
CLIENT:
DOH/USAID
AGENCY:
Campaigns and Grey
DIRECTOR: Borgy
Torre
PRODUCER:
Barbie Leyba
PROD.
HOUSE: Revolver
ONLINE
ARTIST: King Santos
COLORIST:
Musse Cruz
OFFLINE
DIRECTOR: Jay Halili
Here’s the commercial that despite of the childish jingle has a factor of “kirot sa puso”. It is a public service announcement that tells about a true story of a 12 year-old girl who shared a sad story about her life and her family.
Because of the growing number of her family, her parents support is not enough to feed them and provide their necessities, showing what’s really happening nowadays with most of Filipinos. She was forced to drop out of school to help feed her family of twelve, while blaming her parents “Sabi nyo, kami’y mahal nyo, arekup bakit di kayo nagplano?” as she sing the song.
The commercial basically talks about the disparity of pro-life and family planning. Some critics says that thousands of people keep on making blogs and reviews about this commercial and gaining a number of share and likes on YouTube.
The concept of the TV/public service announcement really shows the situation of Filipinos who are suffering because of the uncontrollable number of members in their family. The jingle is full of emotion as the little girl sing it with tears and sadness even questioning her parents why is this happening to her. It is really an effective commercial to remind Filipinos that they have to plan for the safety and benefit of their family. The jingle is also catchy, even children memorize the lyrics as they continuously view it on TV or internet. It became viral and got comments and numerous critics, showing that the TV ad really an effective reminder to Filipinos.
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