Camella Homes "SIKIP"

Image source: Yahoo

PROJECT: Sikip

DATE: 03 04 09

DURATION: 30s

PRODUCT: Camella Homes

CLIENT: Vista Land and Landscape, Inc.

AGENCY: Leo Burnett Manila

DIRECTOR: Erik Matti

PRODUCER: Sonny Cruz

PROD. HOUSE: Revolver Studios

ONLINE EDITOR: Dolps Fernando

COLORIST: Michele Carlos

ARTIST: Albert Isip

One of the most viral TV ad commercial that will never cease an individual’s attention upon hearing just the first line of its jingle “Bulilit…bulilit”.

Here’s the lyrics of the commercial.

            Bulilit bulilit

            Sanay sa masikip

            Kung kumilos kumilos

            Kay liit liit

            Bulilit

            Kung kumilos

            Kay liit liit.

Seeing the first part of the video will make you curious, the little girl is acting as if she is a small space, the member of the family member becomes curious why she’s moving teeny-weeny around the house. Not until she realized that their family is now living in Camella, where space is even and there’s no need for her to minimize her actions anymore.

The jingle of the advertisement will surely hook the attention of the audience plus factor is the cute little girl in the video. It can be one of the most likeable commercial in the Philippine TV that would even make your eyes glued on the screen every time it is aired.

Overall the advertisement is entertaining, catches the attention and it is very popular especially among kids. If I will be planning to look for a house in a subdivision, just by seeing the TV ad, maybe I will consider Camella as one of my choice.