Diatabs "ELEVATOR"

Project: Elevator

Length: 15 seconds

Version: P6.50

Client: Unilab

Product: Diatabs

Director: Paul Basinilio

Producer: Pablo Suarez

Agency: Jimenez Basic

Production House: Straight Shooters

Date: March 30, 2007

One of the funniest TV Commercial in the Philippines is the 2007 advertisement titled Elevator, a 15 second commercial of Diatabs. It is a video of a man on the elevator who who’s suffering from LBM and stomachache.

In just 15 seconds the commercial’s message  was easily understood by the audience, it simply promoting “diatabs” as a  relief from LBM. It is funny and at the same time entertaining, it catches the attention of the consumer. Pobably you would even laugh after you watch its commercial and be convinced that taking diatabs is an effective solution to LBM.