McDonalds "DOWNTOWN"

Title: Mcdo Philippine TVC 2013 Lola and her Apo sing "Downtown"

Product: Mcdonald's Happy Meal Box

Length: 45 seconds

Uploaded: September 26, 2013

Company: McDonald

Producer: Leo Burnett

Director: Joey Limnoc

Talents: Maria Zobel (Lola), jana Casandra (Apo)

McDonald’s TV commercials never failed to tap the emotion of their audiences. One of the most favorite is a nostalgic TV advertisement of a grandmother and her little granddaughter’s bonding over being kikay, dabbing each other by putting same make up on while singing Petula Clak’s song, “Downtown” before going to Mcdo for a Happy Meal date.

The commercial touches mainly the emotion by showing the bonding of the lola and the apo however it highlights the relaunch of the McDonald’s Happy meal. It may be a simple advertisement which the product is not obviously advertised but being highlighted by means of hitting the sentiments of the audience.

The song “Downtown” becomes a hit, and some of the audience specially the young ones can’t help it but to sing the song while the commercial is being aired on TV. 
Sources:
www.bworldonline.com
www.muviza.net