Lucky Me! "KRAK KRAK PANCIT CANTON"

Lucky Me! Krak Krak Pancit Canton "KAKAIBA”

When a boy saw the “Krak Krak” in pancit canton, he wonders about what is “Krak Krak” all about. He taught about a truck, a frog wandering what it is all about. Then suddenly, the pancit canton produces the sound “krak krak”.  When the mother served the meal, it revealed that it was just a creative way of endorsing the new crispy topppings of pancit canton.

The TV ad of Lucky Me! KRAK KRAK Pancit Canton is really attractive enough to hook the audience and arouse their curiosity to watch the whole video. It is agood strategy to use humor in a commercial. 

Alaska "CISCO OLIVER ONE-ON-ONE"

ALASKA PRESENT’S ONE-ON-ONE FEATURING CISCO OLIVER

Cisco Oliver is a retired American Basketball Player. He appeared in the 1970s Philippine Television Commercial from the Milk brand Alaska in tandem with the young Michael Uytengsu. They played a one-on-one basketball game, and Uytengsu always shoot the ball compared to Oliver. Towards the end, they exchange fives and the young kid was drinking Alaska. Oliver asks "What's that man! and he responded "Alaska, man!" and "yeah" after Oliver asks him again if it tastes delicious.

The first part of the scene arouses interest, seeing a professional basketball [player doing a one-on-one game with a kid is unusuall. The testimonial appeal to people hooks their attention and curiosity, and ofcourse because of the prominent endorser Cisco Oliver who is known in playing basketball.

Aside from the testimonial technique, it also uses a logical appeal to people in a sense that when you drink Alaska you’ll be good in basketball and you’ll gain height.

Downy"MOTOR KIDS"

PROJECT: MOTOR KIDS

REF No: 12-0920

DURATION: 30s

DATE: 092012

PRODUCT: Downy

CLIENT: P&G

AGENCY: Compaigns & Grey

DIRECTOR: Mike Alcazaren

PRODUCER: Lizanne Padilla Alcazaren

PROD. HOUSE: Straight Shooters Media Inc.

ONLINE ARTIST: Bobby Jay Mendiola

COLORIST: Mussell Cruz

OFFLINE EDITOR: Ronaldo Banawa

VFX: Sonny Bio, Dave Del Rosario, Karl Piga

REMARK/S: Phil Version

Philippine TVC has different strategy in hooking their target audience. Filipinos ae known for being practical. We're always seeking for the best quality at a low price. This TV Ad by Downy, shows that even at a low price you will feel the freshness and fragrance all day. It uses a  Logical Appeal, for the consumer to choose this product that is worthy enough to satisfy their wants. Downy RubadaBango is also glittering in a sense that it is attractive enough that consumer will hook their curiosity. Just byt rubbing their clothes a new scent will burst.  

Juice Drink "CHOOGA"

PROJECT TITLE: Chooga Juice

DURATION: 30s

CLIENT: RRI

AGENCY: Team Ads

DIRECTOR: Cris Librojo

DATE: April 15, 2015       

During the year 60’s to 90’s, Philippine TV Commercials are straight to the point in delivering their message to their target audience, there are no “dramas”.  The TVC Chooga Juice is also a kind of a straight TV ad that was released last April 2015.

The advertisement attracts the audience attention by using a Propaganda technique which is Testimonial, a famous child celebrity Ryzza Mae Dizon endorses the product. It also uses a slogan “Pisilin Bago Punitin, Isubo Bago Pigain”, which is somehow remarkable to the product’s identity.

Most TVC endorsed by a child celebrity contains a drama but this one (Chooga Juice) goes directly to deliver its message. The talent, music, sound effects and message itself are the elements itself that makes the ad effective.