PSA "INAKUP! AREKUP!"

PROJECT: FP-INAKUP AREKUP 45s

REF No: 14-0331-1

DURATION: 45s

DATE: 03 31 14

PRODUCT: Modern Family Planning Methods

CLIENT: DOH/USAID

AGENCY: Campaigns and Grey

DIRECTOR: Borgy Torre

PRODUCER: Barbie Leyba

PROD. HOUSE: Revolver

ONLINE ARTIST: King Santos

COLORIST: Musse Cruz

OFFLINE DIRECTOR: Jay Halili

Here’s the commercial that despite of the childish jingle has a factor of “kirot sa puso”. It is a public service announcement that tells about a true story of a 12 year-old girl who shared a sad story about her life and her family.

Because of the growing number of her family, her parents support is not enough to feed them and provide their necessities, showing what’s really happening nowadays with most of Filipinos.  She was forced to drop out of school to help feed her family of twelve, while blaming her parents “Sabi nyo, kami’y mahal nyo, arekup bakit di kayo nagplano?” as she sing the song.

The commercial basically talks about the disparity of pro-life and family planning. Some critics says that thousands of people keep on making blogs and reviews about this commercial and gaining a number of share and likes on YouTube.

The concept of the TV/public service announcement really shows the situation of Filipinos who are suffering because of the uncontrollable number of members in their family. The jingle is full of emotion as the little girl sing it with tears and sadness even questioning her parents why is this happening to her. It is really an effective commercial to remind Filipinos that they have to plan for the safety and benefit of their family. The jingle is also catchy, even children memorize the lyrics as they continuously view it on TV or internet. It became viral and got comments and numerous critics, showing that the TV ad really an effective reminder to Filipinos. 

Camella Homes "SIKIP"

Image source: Yahoo

PROJECT: Sikip

DATE: 03 04 09

DURATION: 30s

PRODUCT: Camella Homes

CLIENT: Vista Land and Landscape, Inc.

AGENCY: Leo Burnett Manila

DIRECTOR: Erik Matti

PRODUCER: Sonny Cruz

PROD. HOUSE: Revolver Studios

ONLINE EDITOR: Dolps Fernando

COLORIST: Michele Carlos

ARTIST: Albert Isip

One of the most viral TV ad commercial that will never cease an individual’s attention upon hearing just the first line of its jingle “Bulilit…bulilit”.

Here’s the lyrics of the commercial.

            Bulilit bulilit

            Sanay sa masikip

            Kung kumilos kumilos

            Kay liit liit

            Bulilit

            Kung kumilos

            Kay liit liit.

Seeing the first part of the video will make you curious, the little girl is acting as if she is a small space, the member of the family member becomes curious why she’s moving teeny-weeny around the house. Not until she realized that their family is now living in Camella, where space is even and there’s no need for her to minimize her actions anymore.

The jingle of the advertisement will surely hook the attention of the audience plus factor is the cute little girl in the video. It can be one of the most likeable commercial in the Philippine TV that would even make your eyes glued on the screen every time it is aired.

Overall the advertisement is entertaining, catches the attention and it is very popular especially among kids. If I will be planning to look for a house in a subdivision, just by seeing the TV ad, maybe I will consider Camella as one of my choice.

Diatabs "ELEVATOR"

Project: Elevator

Length: 15 seconds

Version: P6.50

Client: Unilab

Product: Diatabs

Director: Paul Basinilio

Producer: Pablo Suarez

Agency: Jimenez Basic

Production House: Straight Shooters

Date: March 30, 2007

One of the funniest TV Commercial in the Philippines is the 2007 advertisement titled Elevator, a 15 second commercial of Diatabs. It is a video of a man on the elevator who who’s suffering from LBM and stomachache.

In just 15 seconds the commercial’s message  was easily understood by the audience, it simply promoting “diatabs” as a  relief from LBM. It is funny and at the same time entertaining, it catches the attention of the consumer. Pobably you would even laugh after you watch its commercial and be convinced that taking diatabs is an effective solution to LBM.